Advertising, Radio, TV and Online Support
The VeggieTales: It’s a Meaningful Life release is supported by an extensive marketing and advertising campaign, including national print, television, radio, online and street level promotions. Big Idea Entertainment will also develop a viral eGreeting card campaign with American Greetings. In addition, Big Idea Entertainment will launch a targeted national television and radio promotional tour with artist Steven Curtis Chapman performing the DVD’s theme song, “Meant to Be.”

Promotional Partners
Big Idea Entertainment will promote the DVD release through their branded, interactive grocery carts for children in regional Kroger and Kmart locations. Each “TVKart” will feature a video screen with selection button for kids to watch VeggieTales silly songs, clips and promotions for upcoming DVD releases, including It’s a Meaningful Life. The Company will also promote the title through indoor advertising on closed-circuit televisions that will show clips and silly songs in national quick service restaurants including McDonald’s, Burger King, Crazy 8, Carl’s Jr., KFC, Denny’s and others. More than 800 Gymboree GymTV in-store viewing areas in the United States, United Kingdom, Ireland and Australia will also play clips and silly songs from the DVD, and over 500 Chuck E. Cheese’s in the U.S. will feature clips and silly songs in their birthday party areas.

A family discussion guide called “A Meaningful Family Life” provided by a national cross-promotion with Family Life will be available as a bonus feature on the DVD. There will be a free download of the guide through iTunes with purchase of It’s a Meaningful Life. Premier Christian Cruises will host a screening of It’s a Meaningful Life aboard “The Music Boat” cruise on Royal Caribbean’s Majesty of the Seas November 8 through November 12, 2010. The cruise line will offer DVD coupons and activity sheets to all guests.

Show Hope, an orphan care and adoption aid organization founded by Steven Curtis Chapman and his wife Mary Beth, will promote It’s a Meaningful Life. Big Idea is partnering with Show Hope in order to raise awareness about opportunities to care for orphans and to help provide more orphan children with forever families through Show Hope’s Adoption Aid program that awards financial grants to families seeking to adopt. More information can be found at www.showhope.org. Both Steven and his second adopted daughter, Stevey Joy, have participated in the DVD production through online videos, advertising banners, print campaigns, church outreach and other marketing efforts. Stevey Joy plays the voice of the character “Emma the Rhubarb” in It’s a Meaningful Life.

Live Events
This October and November, Big Idea Entertainment will host “Family Fun Nite” events at more than 2,000 churches nationwide to screen It’s a Meaningful Life. Over 450 Christian retail outlets will coordinate “Spectacular” DVD events to coincide with the October 2 release date.

Consumer Products
Beginning this September, Big Idea Entertainment will roll out a line of holiday themed consumer products. Merchandise will include a It’s A Meaningful Life puzzle from Talicor, holiday mini-plush character toys and ornaments from Gund, T-shirts from Crossroads Designs, color wash stockings and ceramic and rubber ornaments from Gregg Gift and boxed and individual Christmas cards from DaySpring, a division of Hallmark. Big Idea Entertainment will release a nativity play set, a VeggieTales: Christmas Sing-alongs DVD and other toys in time for the holiday season.

About VeggieTales: It’s a Meaningful Life
Not Rated-50 minutes-Color-5.1 Surround Sound-English & Spanish Subtitles Close-Captioned
Full Screen & Wide Screen Versions
DVD UPC Codes CBA: 820413114596 $14.99 SRP and GM: 796019821407 $14.93 SRP

About Big Idea Entertainment
Big Idea Entertainment is the leading faith-based studio and producer of children’s and family programming, characters and brands. Since 1993, Big Idea’s best-selling animated series VeggieTales has sold 53+ million videos, 13 million books and more than 7 million CDs. VeggieTales and Big Idea’s property, 3-2-1 Penguins!, enjoyed four seasons as top-rated series on NBC Saturday mornings, Telemundo and ION TV via the qubo children’s programming block. The studio's two theatrical releases, Jonah-A VeggieTales Movie (2002), and Universal Pictures' and Big Idea's The Pirates Who Don’t Do AnythingÔ-A VeggieTales Movie (2008), are distinguished among the top ten most successful faith-based films of all time. Big Idea also maintains an extensive presence in publishing, licensing and live entertainment arenas. For more information on Big Idea Entertainment, visit: www.bigidea.com.